The Mixing Bar

St Ives

Skin care is different for every individual and we all want to know exactly what we’re putting on our skin. To make St. Ives everyone’s go-to brand we made things personal.

In order to create an experience that matched St. Ives’ elevated brand ethos, we launched a pop-up shop in NYC’s trendy Soho neighbourhood.

The St. Ives Mixing Bar, open to 70 influencers first and then members of the public, was a unique customisations top where consumers were able to personalise their own products – such as face scrub and body lotion – and get a closer look at the premium ingredients. The bar garnered over 100million social media impressions.

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