This exclusive campaign was created to celebrate and share the breadth of Red Bull’s work in music: 20 tracks from Red Bull affiliated artists released over 20 days.

We were tasked to deliver a social campaign to maximize the release’s impact, engage core music fans, and spark social conversations that would introduce Red Bull’s music activity to new audiences. The 20-day, 24-hour, non-stop campaign orchestrated content across Red Bull Music’s social channels and tapped Red Bull teams around the world to ensure the message spread locally.

Our content was some of the most successful on Red Bull Music’s channel, driving over 94M owned impressions and over 200K engagements in six weeks.