Entertainment industry royalty and the LA hip crowd attended Belvedere Vodka’s pre-Grammy party at Avalon to celebrate its partnership with (RED)™ and the global launch of the BELVEDERE (PRODUCT)RED ™ special edition bottle to raise proceeds for the Global Fund, the world’s leading financier of programs to Fight AIDS, Tuberculosis and Malaria.
Usher gave an exclusive performance at the party, which integrated the (BELVEDERE)RED Sphere, a specially-commissioned art installation by acclaimed artist Carsten Höller. The multi-Grammy award winning singer performed some of his hit singles including ‘OMG’, ‘Love in the Club’, ‘U Make Me Wanna’ and ‘Caught Up’.
Celebrity guests included Chelsea Handler, Paris and Nicky Hilton, Beth Ditto, Estelle, Mark Ronson who was the after party DJ, Jamie Foxx, Jay Sean, Fatman Scoop, Jermaine Dupri and many more.
