To build awareness of Coca-Cola’s partnership with Netflix and Stranger Things Season 3, Mission created a pop-up 80’s arcade featuring all the archive games made famous by the show, transporting fans back to the 1980’s.

Limited edition, Coca-Cola x Stranger Things Upside Down cans were distributed to the first 800 people who could locate the arcade – paying homage to “New Coke”, 1985 and Stranger Things, resulting in queues around the block for fans eager to get their hands on the one-off can.

A secret upside down world was also located somewhere amongst the arcade games, enticing fans to come along and seek it out whilst fully immersed within the 80’s Hawkins scene.