Duvet and Pillow Warehouse have launched the first two webisodes of a series with the ambition of providing existing and new customers with an insight right into the heart of the brand and what DAPW stands for. Featuring the real life CEO, Charles Hunt, and a cast of comic actors playing the roles of real-life staff (that were busy keeping the business ticking), both the films take a light-hearted perspective on contemporary marketing and the vast ocean of nonsense buzzwords and jargon used to justify the same old tricks of the trade.
Everyone is talking about transparency at the moment, and that’s great, we’ve always believed in brand honesty and being exactly what it says on the tin, but how often do brands really live up to the big T-word? DAPW simply sell great value duvets and pillows from a warehouse and they’re rightly very proud of it.
