The Dockers® brand premieres the “Alpha Generation” to celebrate the launch of the Dockers® Alpha Khaki.
The Dockers® Alpha Khaki is the brand’s alternative to jeans. The “Alpha Generation” Web-based series showcases the leadership of individuals who, like the Dockers® brand, have used their determination, vision and skills to push boundaries of convention and to redefine their respective fields.
The documentary webisodes were filmed by Dimitri Coste, whose quirky mix of street culture and retro-inspired work has earned him a solid reputation as a respected photographer and filmmaker. Each of the three films, featuring trailblazers Franck Chatokhine, Javier Prieto Santos and Alexandre Mestrot, will be released exclusively on dockers.com and Konbini.com.
Want to be part of the ALPHA GENERATION?
Every man has a passion, some are eccentric and some are innovative. We want to help you get yours off the ground. So as part of the ‘Alpha Generation’, we are giving away €3000 and the opportunity to be featured as our muse, to the man with the best passion.
Share your passion on our facebook fan page (www.facebook.com/dockers ) and get your friends to vote for your project. The lucky winner will get €3000 to make their dream happen and will be featured in the fourth episode as part of the “Alpha Generation” web documentary series.
