Battersea Power Station has been a neglected jewel in the crown of the London skyline. With several aborted redevelopment schemes leading to scepticism amongst the media, government and general public.

We were asked to revitalise the story surrounding the revitalization of this beloved London icon. New public transport links and the redevelopment at Nine Elms would breathe life back into the local area and the capital.

To generate global interest, we rolled out a grand tour, taking in New York, Los Angeles, Paris, Milan, Dubai, Shanghai, Beijing, Singapore, Hong Kong and Tokyo. We secured and produced performances by Elton John (London) and Sting (New York) for media attendees, celebrities and influencers. The larger activity was underpinned by proactive and reactive PR, strategic partnerships and events.