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Battersea Power Sation case study

Battersea Power Station Global Tour

Challenge

Take the iconic London development message global, whilst countering low awareness levels outside of the UK and Europe

Insight

Keep the message true but deliver on a market-by-market basis. The brand message was about location, so when taking the message global, the ‘moment’ needed to be consistent while adhering to local customs and practises

Solution

15 events around the globe in 10 days

Maintaining consistency of delivery while being true to each market, the tour delivered a luxury and engaging party event in each location

A premium first glimpse of the development that was sales focused while still maintaining glamour and style

 

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