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Belvedere case study

Belvedere Legends of The Martini

Challenge

Raise awareness of the Belvedere brand and deliver premium vodka to a wider audience, increasing brand accessibility

Insight

Communicate Belvedere in a new and completely different way as a means of engaging new and previously disengaged consumers with the brand

Solution

 A month long exhibition at the Royal Academy exploring the evolution of the martini through an interactive retrospective accompanied by a sophisticated tasting bar

 

 

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