Belvedere case study
Belvedere Meets Bond
Challenge
Give Belvedere vodka stand out in a saturated premium vodka market and cement its position as the original luxury vodka
Insight
The product needs to stand out from the competitor set while living up to the standards a luxury brand deserves
Solution
Bond is back! With the world’s biggest movie franchise you need to execute and manage the brand with skill to maximise exposure while still remaining super premium. With a year of activity to drive excitement and the three month release period to drive consideration, followed by a long tail that will reap rewards for years to come at the right investment, it has been a truly global project
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