Belvedere case study
Belvedere Red Forest
Visit http://www.belvederevodka.com/forest
In 2012, Mission worked with Belvedere(RED)TM to take over Manhattan’s Meatpacking district with a spectacular light and music experience with electro-funk DJ duo Chromeo-DJ to celebrate World AIDS Day
Whilst the event had to be exceptional, there was also particular emphasis on the social media campaign. To ensure that social amplification was maximised and to amplify social engagement around the event, Mission launched a Facebook game where fans could navigate through a Belvedere Vodka forest and win prizes
The game was highly successful reaching over 3 millions twitter accounts with 26,000 individual entries into the forrest, culminating in the acceptance of the game into the Facebook studio “Hall of Fame” for best practice
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