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Belvedere case study

Global Launch (BELVEDERE)RED

Global Launch (BELVEDERE)RED

Challenge

Launch a partnership with (RED) without feeling stale and without a budget to match its competitors 

Insight

Creating a philanthropic proposition meant reducing the premium on bought advocacy and a partnership with (RED) built brand-love amongst a previously hard to reach American audience

Solution

Collaborate with Usher to put on a huge live show, generating awareness of (Belvedere)RED as well as underlining Belvedere’s authority on music, nightlife and equality 

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