Caprice Holdings LTD case study
Caprice Holdings Sexy Fish Launch
Challenge
Launch the newest addition from the Caprice Holdings group, Sexy Fish and position the restaurant as the hottest restaurant in town!
Insight
The restaurant boasted the most incredible collection of art, including a a collection of fish lamps and life-size crocodile created by Frank Gehry as well as bespoke mermaids by Damian Hirst.
Solution
Mission commissioned Europe’s expert underwater photographer Zena Holloway to shoot superstar Rita Ora in her first underwater shoot. The images were our lead campaign shots and guaranteed coverage around the launch of the restaurant.
A star studded attendance at the launch of Sexy Fish, included Kate Moss, Rita Ora, Lindsay Lohan and Goldie Hawn as well as coverage in all key titles Vogue, Vanity Fair, ES Magazine, GQ and Esquire in the run up to the opening
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