Carlsberg case study
Carlsberg Best Poster In The World
Visit http://www.theguardian.com/media/2015/apr/09/carlsberg-poster-free-beer-billboard
Challenge
Drive engagement and bring Carlsberg’s platform of “Probably the Best” to life with an engaging one-day poster activation
Insight
To maximise PR impact, the activation needed to take place in London as opposed to regionally, offering the opportunity to hit key print titles
Solution
The world’s first custom-built, large landscape ‘billboard’ in East London’s The Truman Brewery, allowing consumers to help themselves to a pint of beer. Mission worked with Carlsberg’s retained agency Fold 7 to deliver the work
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