Over the weekend of the 5th, 6th and 7th September the multi-award winning Festival No.6 took place, in the stunning village of Portmeirion, Wales, home of the cult TV series The Prisoner.

Headline acts Pet Shop Boys, Beck and London Grammar all featured amongst the list of musical acts, however music was just one element of the festival offering with arts and culture also playing a huge part.  This year’s cultural line-up included Charlie Higson (The Fast Show), a Dylan Thomas tribute featuring Kevin Allen, Rhys Ifans and Murray Lachlan Young, an exclusive Shane Meadows screening and the return of Bryyhoniaid Welsh Male Voice Choir, there was a bigger food line-up than last year, with appearances from Michelin starred chefs and top food writers too.

Client:

Festival No.6

Hero Coverage:

– BBC Breakfast (please include a video clip from the link below)

http://www.bbc.co.uk/news/entertainment-arts-29093379 

– The Times – 5* review

– The Independent – 5 * review

– Telegraph – 5* review

Challenge:

To place Festival No.6 in credible National media, broadcast and print. Also to achieve 5* reviews 

Insight:

Festival No.6 is in it’s third year: a music, arts and culture festival that caters to a wide audience ranging from kids to mature adults. Located in the Italiene themed, stunning village of Portmeirion in North Wales

Solution:

Invite key media and invest time in them, making their experience as smooth as possible, paying attention to the finer details such as getting them transport, food, drinks and so on

Output:

We invited top tier press: the head of arts and culture at The Guardian, the deputy editor and rock / pop editor of The Times, arts writers from The Telegraph and a range of blogs, onlines and other print publications

Result:

3 5* reviews in National papers and one 4* review. BBC breakfast broadcast on the Saturday of the festival which went out 3 times