The Moët Hennessy champagne house, Ruinart, approached Mission to devise a highly creative, yet low cost, PR piece that would provide a high-end consumer experience whilst extolling the virtues of Ruinart’s Blanc de Blancs

To engage media and guests, Mission created Fleurs de Ruinart, a sensory flower boutique at the Langham Hotel, centred around bringing to life the aromas of Ruinart Blanc de Blancs

For a multi-sensory indulgence, guests were able to purchase a bottle of Ruinart Blanc de Blancs champagne along with a Blanc de Blancs bouquet of flowers, including white avalanche roses, white bouvardia and green trachelium, aromas all found within Ruinart’s cuvée

To further the experience, guests could attend the evening Fleurs de Ruinart Champagne Bar where guests would be able to explore the aromas of the champagne with an exclusive menu of food pairings, complementing the champagne’s key ingredients

The boutique was highly effective and engaging, gaining successful coverage in InStyle Magazine, Condé Naste Traveller, Country Life, The Financial Times, Country and Town House and Your Kensington and Chelsea