Challenge

To celebrate the premiere of ‘Iris’, Iris Apfel and Annabel’s hosted an intimate dinner for influential British designers, media and members

Insight

Iris Apfel is hugely influential amongst an elite fashion crowd. Her visits to London are extremely rare and the opportunity provided a once in a lifetime invite

Solution

Create an event that benefits the film distributors, Annabel’s members and provides a coverage driving opportunity for the club with VIP invitees

Mission confirmed diary press attendance including Sunday Times Style, YOU, Vogue.co.uk, Tatler.com, WWD.com, Hello and Evening Standard and secured a video interview opportunity with Harper’s Bazaar, filmed in the club and produced a second edit exclusively for the club for use alongside the new dress code announcement