J.Crew case study
J. Crew
Challenge
An 18-month pre-opening project to engage UK consumers with the J.Crew story
Insight
Awareness was lower than imagined but it was crucial to associate J.Crew with more than just US fashion
Solution
Connect with the UK and its business press using British talent in the form of Central Saint Martins and acclaimed UK set designer Shona Heath. Mission also created a calendar of activity that built over the year to become the most talked about store launch in Regent Street history
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