Challenge

Launch J. Crew’s fourth London high street store, in the ever-popular Sloane Square, with the same noise and excitement of their first, without the added halo effect of the trans-atlantic move

Insight

Build on a platform that is already in place and use another striking visual to develop consumer expectations and deliver against such a powerful precedent. Understand the efficacy of CSR in an increasingly hostile commercial landscape, champion awareness projects in key territories

Solution

A living, breathing vertical garden that helped J. Crew to save the bee population in the area while beautifully representing the brand itself. This was a dual opportunity to celebrate not only the opening of a pinnacle UK store, but a secondary avenue to reach British media with the ‘Save the Bees’ campaign messaging. This resulted in sold out bee t-shirts in UK stores and online and an invested client interest to continue and expand the campaign