Belvedere case study
Le Touessrok
Visit http://www.letouessrokresort.com/
The relaunch of Le Touessrok involved the separation of the property from the One&Only portfolio and its acquisition by Sun Resorts. Mission used a combination of traditional travel PR opportunities and celebrity commissions to produce a high impact media campaign. Mission also facilitated the introduction and coordination of third party strategic partnerships, including a collaboration between Le Touessrok and fragrance designer Lynn Harris, of Miller Harris, to design a limited edition collection
Related content
Belvedere Rings in 2014 in Great Gatsby Style
Dressed to impress, musician Skylar Grey was the first to arrive, looking like she had stepped straight out of the pages of F.Scott Fitzgerald’s most celebrated work. The songstress commented…
EAT (RED). DRINK (RED). SAVE LIVES
For the first time ever, from June 1st -10th, the culinary community got turned (RED) to raise money and awareness for the fight against AIDS.
Led by Chef Mario Batali and master…
