Challenge

Engage the London yoga community, who are both opinionated and difficult to infiltrate and launch lululemon in the UK

Insight

lululemon couldn’t change their distinct messaging to adapt to the UK market; they needed to be true to their founding principles while still engaging UK consumers

Solution

Bring yoga communities across London together with amazing experiences in amazing places: The Royal Opera House, The Serpentine Gallery. With over 4000 participants across free classes, events and festivals, lululemon successfully unified London yogis