Crowds started to gather at Marble Arch from 8am, enjoying roasted chestnuts, fake snow and a choir singing Christmas carols outside a giant Christmas present measuring 3m x 5m. Cath’s gift to London was revealed as 8.30am, when the gift burst open revealing a convoy of Cath Kidston branded taxis.

If you missed the big reveal at Marble Arch, maybe you spotted the clean graffiti of Pete the Pigeon footprints or the special Boris Bike seat covers dotted around the city? It’s been a Cath Kidston takeover in the West End today!

Hail a Cath Kidston taxi in zones 1-2 during the launch week and get a complimentary journey to the stunning new store at 180 Piccadilly, where you can pick up the brand new Piccadilly Print and enjoy Cath Kidston’s bespoke furniture service. Check out all the buzz at #180Piccadilly.

www.cathkidston.com