In 2013, Mission was tasked with leveraging Peroni Nastro Azzurro’s existing partnership with MADE Fashion Week and amplify the second annual MADE for Peroni Young Designer Awards. To generate excitement around the campaign, Mission was tasked with using MFPYDA as a platform to leverage wider earned media, engage opinion formers and ultimately position Peroni as ‘Style in a Bottle’ for key trade partners and consumers

Mission created a 360 degree campaign across PR, digital and marketing to promote innovation, style, credibility and excellence in the fashion community. Mission generated press and noise during the busy fashion week period by engaging credible, noteworthy New Yorkers to act as judges for the young designer competition, including Coco Rocha (supermodel), Antonio Berardi (fashion designer) and Zanna Roberts Rassi (Marie Claire fashion editor and TV personality)

Leading up to the event, Mission coordinated the competition mechanic, criteria for contest entry and prize package for each of the finalists and the competition winner. Mission oversaw all event production and pre-event press, seamlessly executing a successful, high-level fashion week event on September 10th. The event generated fantastic buzz amongst fashion influencers and resulted in strong media coverage across Peroni Nastro Azzurro’s style targets including WWD, Racked, Miami Herald, Ocean Drive, Lucky, E! Online, Interview Magazine, US Magazine, among others