Matalan case study
Matalan Modern Families
Challenge
Create an engagement platform for a retailer brand to ensure it stands out in a saturated marketplace
Insight
Families in 2015 are all shapes and sizes
Solution
Made for modern families – celebrating the unique bonds that exist between people across the UK and the way in which the word ‘family’ has evolved to describe relationships between friends, adjoined families and people that have come together to live from all backgrounds and walks of live
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