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Matalan case study

Matalan Alphabet Scarves

Matalan Alphabet Scarves

Challenge

Help Matalan stand out at Christmas for all the right reasons, delivering product sales and encouraging brand warmth

Insight

Take Matalan’s long-standing relationship with Alder Hey to the next level by creating a heart-warming product just for them

Solution

Alphabet Scarves! An exclusive product, a host of celebrity participants, a charity single and an ad on the X Factor

Matalan Alphabet Scarves
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