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MixRadio case study

MixRadio #HappySoundsLike

Challenge

To get the world talking about the International Day of Happiness, now in its third year

Insight

Happiness is a fundamental human goal, an inherent aspiration that lies at the heart of every person around the world. Music has the power to bring that moment of joy and inspire hope for a better tomorrow 

Solution

Marking the United Nations 70th anniversary, the UN and MixRadio partnered with a host of global superstars to create #HappySoundsLike, an inspirational and international playlist to celebrate International Day of Happiness

Tags & Pins
LDNUN MixRadio
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