MixRadio case study
MixRadio #HappySoundsLike
Visit http://www.happysoundslike.com
Challenge
To get the world talking about the International Day of Happiness, now in its third year
Insight
Happiness is a fundamental human goal, an inherent aspiration that lies at the heart of every person around the world. Music has the power to bring that moment of joy and inspire hope for a better tomorrow
Solution
Marking the United Nations 70th anniversary, the UN and MixRadio partnered with a host of global superstars to create #HappySoundsLike, an inspirational and international playlist to celebrate International Day of Happiness
Related content
J.Crew says ‘Hello London’
This week sees the launch of J.Crew’s first flagship store outside of North America as they take up residence at 165 Regents Street and tonight London’s Fashion elite will gather…