Mission was tasked to present THE 24 HOUR PLAYS ON BROADWAY in collaboration with Urban Arts Partnership in New York and Los Angeles

To launch the plays in each respective city, Mission executed the Montblanc Writer’s Project Master Class. With fostering emerging talent paramount for Montblanc, aspiring young writers competed for the once-in-a-lifetime opportunity to pen one of the six plays performed during the 24 Hour Plays

The continued success of THE 24 HOUR PLAYS ON BROADWAY has allowed Urban Arts programs to address the ever-growing need to engage students from the poorest schools in New York City and Los Angeles in their education, empowering them to gain fluency in English and excel in the standardized tests required to graduate

Mission was responsible for all press elements including pre-press interviews (to drive consumer sales), red carpet and celebrity management, and post event coverage

Celebrities include: Amber Heard, Brooklyn Decker, America Ferrera, Anthony Mackie, Billy Crudup, Rosie Perez, Emmanuelle Chriqui,  Jack McBrayer, Jason Biggs, Justin Long, Olivia Wilde, Dratch, Rosie Perez, Sam Rockwell, Seth Green, Taran Killam, , Vanessa Hudgens, Ashley Greene, Joshua Jackson