Nokia case study
Nokia 1020 Weber x Bailey
Challenge
Launch the world’s best ever camera phone, the Nokia 1020
Insight
There was a need to tangibly prove the product’s efficacy and engage with the global arts and media community as a way of standing out in an already saturated market
Solution
For the first time in history, Mission connected two world famous photographers, Bruce Weber and David Bailey. This unique partnership proved that not only was the Nokia 1020 a worthy option for consumers but also a legitimate choice for renowned icons of photography
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