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Nokia case study

Nokia & Nicki Minaj Times Square

Nokia & Nicki Minaj Times Square

Challenge

Launch the Windows Phone in the US market and match the game changing activity from London

Insight

Make the content king by creating an unforgettable moment that is perfect for sharing

Solution

Combine Grammy Award winner Nicki Minaj with the world’s most memorable backdrop, Times Square, and set the live show against one of the largest LED displays ever seen to celebrate this new technological partnership

Nokia & Nicki Minaj Times Square
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