Nokia Lumia challenged Mission to conceive and execute a game-changing campaign in support of the UK launch of the Nokia Lumia 800 handset. This campaign had to demonstrate the innovative nature of the Nokia brand but also exhibit the scale and ambition of Nokia’s partnership with Microsoft Windows 

Mission engaged premier music producer deadmau5 to become an ambassador for the Nokia Lumia 800 launch. Having sought out the perfect performer in deadmau5, Mission now found the perfect venue for a cutting-edge performance. The Millbank Tower on the banks of the River Thames in London was painstakingly transformed from a functioning skyscraper, into a 118m tall cinema screen, providing the perfect backdrop for a groundbreaking live audio-visual event

Mission commissioned Drive Productions to create an intricate 3D film which was projected against the building whilst deadmau5 simultaneously performed a set of exclusive remixes at the base of the building in a unique, public, audio-visual 4D experience

Over 15,000 members of the public attended the event with over 400 pieces of individual coverage secured across national newspapers, national supplements, consumer magazines, television, radio, music press, technology press, arts and culture press, event listings, social media channels and online media outlets