As a long term business, Rathfinny’s brand identity, like its wine, needs careful crafting, as the first sparkling wines from England’s newest vineyard will not be on sale until 2017

All PR and marketing activity has had to communicate the inherent brand truths without relying on its core product offering as proof

Therefore, communications have worked to establish Rathfinny and its brand values through complimentary and parallel markets

Communications have focussed on three objectives:

Establishing Rathfinny’s owners and employees as experts in the emerging market of English wine

Building a brand synonymous with quality English produce, capitalising on the resurgence in consumer interest in locally grown / created produce

Making craft and skill stand out as the cornerstones of eventual product quality – whether this is the winery, the people Rathfinny hires, or the architectural excellence, everything resonates with the very best in class – this is how you build a luxury brand