Challenge

Drive awareness, conversation & engagement amongst new & existing Red Bull consumers about their culture offering

Insight

As a global network with unique relationships, Red Bull have the power to connect consumer to artists in a unique way

Solution

A global campaign releasing 20 tracks over 20 days and creating a movement that puts the spotlight on the Red Bull music network. Ensure consumers engage by offering different ways to get involved and work with consumers, exclusive content & artist rewards to deliver inherently shareable experiences