Superdry case study
Superdry
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In early 2013, Mission was approached to support iconic British brand Superdry as they celebrated their 10th anniversary
Combining a 10th anniversary and the showcase of the SS14 collection called for an equally impressive venue to celebrate these twin achievements. The Mission team quickly found a solution, securing one of London’s most famous landmarks, Battersea Power Station. Steeped in British history, this incredible building provided the perfect backdrop to celebrate the brand’s homegrown success
Ensuring that the event was unlike any other fashion celebration, the exclusive SS14 catwalk presentation was accompanied by music from new band, The Coves, “with dreamy pop-tones matched by slivers of visceral noise”, who provided a rock soundtrack to the new season pieces
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