Ivy case study
The Ivy x Sotheby’s
Challenge
Create buzz around The Ivy Restaurant’s 2015 refurbishment
Insight
The Ivy needed to raise its profile whilst being refurbished and create excitement ahead of its reopening
Solution
Highlight and celebrate the restaurant’s history by auctioning the contents at Sotheby’s. Support the auction with a series of media moments including removing the iconic front doors, a tour of the site for media and a celebrity and VIP event
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