Challenge

Create a moment that celebrates the opening of the brand new Tiffany Store at Selfridges, engaging media and consumers, whilst elevating Tiffany’s Luxury brand positioning in the UK market

Insight

Maximise the New York heritage by creating a moment that engages consumers old and new and the UK media with the core pillars of Tiffany as a brand. Combine product with creative storytelling to give depth to all communications and ensure a highly engaging event

Solution

An immersive recreation of New York’s 5th avenue and 57th street and the iconic Tiffany flagship, built in the Old Selfridges Hotel and open to the public for a period of 10 days, bringing New York and Tiffany’s history to life through a luxury lens