Microsoft case study
UK Launch Microsoft Cortana
Challenge
To make Cortana, Microsoft Mobile Devices’ personal assistant, on Lumia famous, create a global media moment, to ignite conversation
Insight
Bring the Cortana halo to life against one of the world’s most iconic landmarks
Solution
An animation projection showcasing Cortana’s functionalities and a behind-the-scenes footage film of world famous street trails cyclist Danny MacAskill, who then performed a 360 loop that illuminated as he circled, playing with the illusion and perspective of the Cortana Halo around the London Eye
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