Challenge

Host UK media, influencers and celebrities at the Victoria’s Secret Fashion Show, held in the UK for the first time and outside of the US for the second in 19 years

Insight

Famous for its iconic annual Fashion Show, Victoria’s Secret needed to ensure the same global impact and exceed viewing ratings in the US despite the show being held in the UK

Solution

Devise a strategic PR plan offering exclusive content and ‘behind the scenes’ and stakeholder access to influential media titles

Secure hero coverage and positioning pieces in the run up to the show to create buzz and excitement, followed by post show reviews, brand features and event coverage