Mission launched W Barcelona in 2010 as part of a longstanding and ongoing relationship with the W Group and Starwood Hotels

The first W hotel in Western Europe, W Barcelona was launched to British media with both local activity in the UK and a group press trip to the Grand Opening at W Barcelona. The primary objective was to achieve targeted and widespread coverage around the launch as well as placing the brand outside of traditional travel pages to support the F&B, music, fashion and lifestyle offerings of the hotel

Mission secured titles including BA High Life, Esquire, City AM and Mailon Sunday to attend the launch event and review the property, engaging a diverse group of target media. Highlights included securing a nine page fashion spread in Wallpaper* and an eight page fashion spread in Sunday Times Travel Magazine, both shot at the hotel along with quality coverage in Condé Nast Traveller, The Daily Telegraph, Attitude and The Sunday Times