Blair Ethington, VP of Brands and Marketing at Covet Fashion, and Mandi Meng, Director of Digital Media and eCommerce at French Connection will be speaking about the new frontier of mobile marketing and how fashion brands are diversifying their strategies. The talk will focus on mobile commerce and how fashion style app Covet is driving its 2million active user base to brands eCommerce, increasing traffic and brand awareness up to 50%. Join us this Friday for what will be an insightful hour. 

How to win the M-Commerce Race Panel Discussion with Covet Fashion

Friday March 13th from 5pm – 6pm @ JW Marriot Hotel, 110 E. 2nd St, Room 206

Followed by cocktails at 6.30pm @ Four Seasons Hotel, 98 Jacinto Blvd