26 Jun 2014
Amazon Fashion launches London Squared Collection featuring aerial photography of iconic London hotspots
Amazon Fashion has partnered with renowned aerial photographer Jason Hawkes to create four, exclusive, 100% silk twill hand rolled handkerchiefs, each highlighting a memorable London view.
The hand printed pocket squares, which show key locations from Oxford Circus and Trafalgar Square, to the Thames along Tower Bridge and The City, cost £25 each. “The London skyline is changing rapidly right now, it’s a fantastic city to photograph as it is always evolving. These images capture both the modern edge and classic traditions that make the city unique”, explains Hawkes.
“Our aim with this project is to create a unique and affordable product that men of all ages can wear and enjoy”, says Juliet Warkentin, Director, Brand and Creative, Amazon Fashion EU. “We wanted to celebrate London and British talent -? and the idea for London2 was born.”
There are a wide range of ways to wear pocket squares -? including The Classic, The Puff, The Staircase and The Two Pointer.
The collection will be available to buy exclusively at www.amazon.co.uk/london2.