Nokia MixRadio, the free music streaming service has launched in China to reach out to the millions of music fans in the country.

Popular Asian musician, Khalil Fong, joined Nokia MixRadio for the event at the MOMA art space in Beijing and performed exclusive new material to 200 of his most devoted fans.

Along with Khalil, Nokia MixRadio worked with local musicians Tia Ray and DJ Wordy to curate playlists of the best Chinese music, making them available across the globe for music fans to discover an entirly new world of music, through a service that is free of adverst, sign ups or subscriptions.

Jyrki Rosenberg, VP, Entertainment, Nokia said: “Launching in China makes our mission clear, to provide the best in global music through the most simple, personal music streaming service available. China is a huge, ever-evolving music market and an incredibly exciting music scene to be involved in.

“Nokia believes that music should cross boundaries and interchange globally. Apart from bringing the best Western music to the East, Nokia MixRadio will act as an international platform for local artists to share their music with the rest of the world”

Nokia MixRadio is available to Nokia Lumia owners across 31 countries, making it the most global personalised streaming service in the world, It can be downloaded today at www.windowsphone.com/store

Credit for photography: Wang Wei