This week Nokia MixRadio partnered with Indian singer, actress, model and former Miss World Priyanka Chopra, for an exclusive launch and private viewing of her latest video and single ‘I Can’t Make You Love Me’. The event, held at the TriBeCa Grand Hotel in New York, was closely followed by the single’s launch in Mumbai on May 5TH.

Priyanka has become the latest face of Nokia MixRadio, joining Nile Rogers and popular Asian musician Khalil Fong. Along with launching her new music video she has created personal Nokia MixRadio playlists, which will be available in 31 countries, enabling music fans to discover an even more diverse world of music.

With over 50 million YouTube views for her tracks with Will.I.Am and Pitbull, Priyanka is helping to pave the way in the world of music streaming in India. 

Speaking at the launch event Priyanka said – “I am excited to share my own favourite new music and tracks from artists that have inspired and influenced me. It is going to be interesting to create new playlists and share them with my fans all over the world through this platform.”

As Nokia MixRadio increases its profile in the traditionally Bollywood driven market, streaming fans will now have unlimited access to the Nokia MixRadio service. This service offers 30 million tracks and provides an opportunity for listeners to unearth new music through hundreds of mixes created by musical experts and celebrities that are free of adverts, sign ups or subscriptions.

Nokia MixRadio is the most personalised streaming service in the world. It can be downloaded today at www.windowsphone.com/store