Leading headphone brand Beats by Dre tasked Mission to work with video production agency Luti Media in a pan-European effort to shoot musicians, artists and performers as they prepare to support their teams in the World Cup.

 

 

 

 

This week, leading headphone brand Beats by Dre tasked Mission to work with video production agency Luti Media in a pan-European effort to shoot musicians, artists and performers as they prepare to support their teams in the World Cup.

Amplifying the enormously successful ‘Game Before The Game’ online film, which starred global superstars including Neymar Jr, this new film stars Jamie N Commons & X Ambassadors (the group behind the massive hit Jungle) and a host of French and German celebrities as they get themselves in the zone to support their countries. Joined by a variety of national icons, including French rapper Black M from Sexion D’Assaut, five-time Olympic Gold medalist Claudia Pechstein (the most successful speed skater of all time), German rapping sensation MC Fitti, Parkour champion Yoann Zephyr Leroux and German singer Matteo from Culcha Candela, Beats have got behind the French and German teams ahead of their quarter final clash.

The film was shot in a variety of locations throughout Paris and Berlin including a barber shop, the rooftop of Universal Music, a Berlin recording studio and a graffiti store. Huge congratulations to our team at Mission who have worked tirelessly to get the film live in time for today’s match.

RESULTS:

3.2M IMPRESSIONS MADE BY #GAMEBEFORETHEGAME ON TWITTER

2.2M REACH TO UNIQUE USERS BY  #GAMEBEFORETHEGAME ON TWITTER

Featuring: Jamie N Commons, X Ambassadors, Black M, Claudia Pechstein, MC Fitti, Yoann Zephyr Leroux, Matteo, MAMA, DJ Timeless and Elenka. Music: “Jungle” by X Ambassadors & Jamie N Commons, available at http://beats.mu/blm6 and http://smarturl.it/JungleSOTW Original Score by Michael Einziger and Annmarie Simpson