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21 Nov 2014

Pirelli unveils the 42nd edition of their iconic calendar

This November, Mission worked with Pirelli to unveil the 42nd edition of their iconic calendar, ‘The Cal’, in Milan. Steven Meisel, one of the world’s most successful fashion photographers, shot the calendar. At the shoot he captured some of the biggest fashion icons of the moment including Gigi Hadid, Adriana Lima and Natalia Vodianova. Following in the footsteps of photographers such as Patrick Demarchelier and Annie Liebowitz, Meisel has used his astonishing creative talent and ability to interpret fashion trends and present the figures he believes are ‘the key aesthetic models of today’s world’.

To celebrate this exciting launch, Pirelli threw a glamorous gala, attended by the stars of this year’s calendar and numerous other fashion industry figures. Oscar-winner Adrien Brody gave the address during the sumptuous dinner while Italian pop star Mario Bionde kept guests dancing until the early hours of the morning. 

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