Unlearn Vodka/ Relearn Belvedere – Characters of the Night Series

The world’s first super premium luxury vodka, Belvedere Vodka, is thrilled to announce an extension to their highly successful Know The Difference campaign, titled Unlearn / Relearn. This campaign allows consumers to rediscover the flavor and taste of a high quality vodka, while debunking myths that have previously surrounded the vodka category. 

Belvedere has created original video content which will live on their website and YouTube titled, “Characters Of The Night.” The first three videos will give consumers an inside look on vodka perceptions from mixologists speaking about cocktail culture to the simplicity of the Martini and why Belvedere is the key ingredient.