The show marked Superdry’s second appearance at LC:M – the biannual event that presents the best of British fashion talent, from rising stars to heritage brands.

Not a brand to be easily forgotten, following the inaugural Superdry + Timothy Everest tailoring collection for men that showed in 2012 to rapturous applause, the 2014 show was the first time Superdy showcased both the men’s and the women’s collections together at LC:M.

Amongst the guests was a sterling front row of celebrity attendees including Samuel L Jackson, Nick Grimshaw, Luke Evans, George Craig, Oliver Cheshire, Lilah Parsons, Oliver Proudlock, Hugo Taylor, Amy Molyneaux, Percy Parker, Ralf Little, Katie Readman, Harold Tilman and Arielle Free.

James Holder, Superdry’s co-founder, said:  “As a British brand, we are extremely proud to be part of London Collections: Men.

“The sheer scale and diversity of the collections surprised everyone at The Event, while the shows energy and impact reflected the passion that runs deeply through the Superdry brand”

The collection was presented on a dedicated floor at the British Fashion Council’s show space at The Old Sorting Office in London. Guests enjoyed a cocktail reception before the show started and a party hosted by Nick Grimshaw after it finished, with celebrities and guests alike dancing long into the night.