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Campaign Director

Melissa Davison


Melissa specializes in global communications campaigns, media strategy and consumer engagement projects for luxury lifestyle and spirits brands. Prior to Mission, she spent four years at Edelman working on lifestyle, fashion, and consumer tech brands such as eBay, Levi’s, Microsoft and GAP.

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The new MixRadio service encourages user to personalise their music stream using a simple ‘thumbs up’, ‘thumbs down’ and artist ‘favourite’ features that hone the music selection it delivers.

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