Last night (27.06.13) Superdry Directors and Co-founders, Julian Dunkerton and James Holder, hosted the 10 year celebratory party of iconic UK brand Superdry, at London’s famous landmark Battersea Power Station. Steeped in British history this incredible building provided the perfect backdrop to celebrate the brand’s homegrown success.

An exclusive SS14 catwalk was accompanied by music from new band the Coves, “with dreamy pop-tones matched by slivers of visceral noise”, who provided a rock soundtrack to the new season pieces. Later the DJ spinned an eclectic mix of tunes to start the after-party.

Guests including Jamie Oliver, sipped from a choice of cocktails including Dark ‘n’ stormy, Apricot Mai Tai, Victorian Tea and Eden Breeze whilst guests readied themselves for Glastonbury with festival-style food , with a choice of ‘Motherclucker’, ‘Engine Hot Dogs’ and ‘When Mac met Cheese’.