To mark the annual re-creation of Krug Grande Cuvee, Champagne connoisseurs Krug teamed up with the Philharmonia Orchestra to launch a digital exhibition highlighting the parallels between conducting a symphony orchestra and composing Krug Grande Cuvee.

The experiential installation, held at the Loading Bay in Shoreditch, took consumers on a journey, demonstrating the development of the champagne through the live multi-sensory experience of the orchestra. Its starts with the first picking of the grapes, signified by a solitary violin solo, and ending with the full orchestra playing Stravinsky’s The Rite of Spring to illustrate the delicate taste of Krug Grande Cuvee blended from 120 different wines.

For more information please visit www.krug.com