This autumn, Veuve Clicquot announced the launch of an annual celebration of creative and cultural excellence, The Veuve Clicquot Widow Series. Each year in October, the brand will partner with a different creative luminary to produce the ultimate Halloween experience. This year saw SHOWstudio founder and fashion photographer Nick Knight as the illustrious first curator, producing newly commissioned, never-before-seen work.

The Veuve Clicquot Widow Series launched in October as the most stylish and glamorous alternative to traditional perceptions of Halloween. Through the partnership with Nick Knight, one of the world’s most influential and visionary photographers, and SHOWstudio, an award-winning fashion website, the exhibition encapsulated the theme ‘A Beautiful Darkness’, launching with a private exhibition viewing and private party on 28th October 2015. The following day, the immersive experience opened to the public with free entry for one day only.

Upon entering the atmospheric venue, guests had the opportunity to immerse themselves in a series of specially curated rooms, designed by close friends and collaborators of Nick Knight under his watchful eye and creative direction. The rooms came to life across several themes including fashion, film, tattoo art and myths connected to All Hallow’s Eve. Consumers enjoyed tasting experiences with different Veuve Clicquot champagne pairings, designed to complement each of the rooms’ creative expressions.  

Nick Knight says of the partnership: “It is an honour to have been chosen to front the first ever Veuve Clicquot Widow Series. I feel that both Veuve Clicquot and I are aligned in the wish to champion new ways of displaying fashion, and particularly fashion film. I founded SHOWstudio to be the home of fashion film and it’s exciting to see how many talented creatives are embracing it, a selection of whom will contribute to this very special occasion. I hope ‘A Beautiful Darkness’ will be a truly unique immersive and cultural event that will offer attendees a new way of seeing fashion and a beautiful new dark aesthetic to celebrate Halloween.”